AUTONOMY
AND CREATIVITY
In the competitive world of business, the phrase
"creativity and innovation" has become a common slogan
for most, if not all, organizations. However, in spite of its
universal appeal and widespread acceptance, the majority of CEOs
and executives do not know how to bring creativity into pre-existing
company structures that require the opposite of creativity - conformity.
Therefore the challenges for top executives are to come up with
different structures that allow creative teams to maximize their
potential within corporate organizations. After all, the ultimate
goal is to effectively lead a creative team to bring innovation
and thus strategically position the company for the changing market.
The single most important and necessary feature that takes center
stage in the structure of a creative team is autonomy. In this
chapter, I present the definition of autonomy and how it relates
to creativity. Furthermore, I present examples of creative teams
working effectively in autonomous structure from well-credited
publications and report.
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