Concept:

This piece takes the sterile white, which shows the pharmaceutical nature of the product and mixes the natural leaves to create an easily identifiable itch relief medication. The die-cut leaves pop out to create a natural woodsy feeling contrasted by the very geometric lines and the circles of the logo and the type. This combats the natural leaves against the scientific circles and right angles reflecting the nature of the medication. This was a student project. The assignment was to create a box for ToxAlleve.