Concept:

Great Expectations is a non-profit organization for unwed pregnant teens in need of help. This organization finds places for them to live, gives them food and doctor visits to make sure that the baby and mother are healthy.

Their logo needed to show that they are under the protection of the organization, that they are strong, stable and loving. The logo would show up in a number of different places and needed to reduce well, change colors easily and be legible.