Concept:

Great big walls of light broken up by enormous photos make up the Hess Lobby. The look of the titanic oilrigs is art in itself and Hess wanted to take full advantage of this indisputable fact by showing the beautiful side of their business.

These photos tell the whole story from the origin of the oil to how Hess transports it, how it is refined, and finally, how the oil gets to you, the final customer. When mixed with the reminiscent fuel tanker truck and the beloved Hess truck toys the photo display creates an area that invokes a feeling of trust and comfort.