Concept:

Walking up to the world’s largest washer and dryer one is almost drawn to the thought, “I could fit in there!” How else do you advertise for LG’s new products besides actually putting every tradeshow attendee into the world’s largest washer and dryer for a good spin cycle? The actual washer is not that big, but I was tasked with making one that was.

At fourteen feet tall and nine feet wide it was the hit of the show. We placed the washer and dryer at the bottom of each escalator so every tradeshow attendee had to walk through. The washer didn’t actually have a spin cycle, but it was larger than life and definitely made the point that the LG washer is the biggest washer ever made.