Concept:

XELODA: the first FDA-approved oral chemotherapy for both metastatic Breast and Colorectal Cancer*
* Also approved for Dukes' C (Stage III) colon cancer

Graphically we wanted to show people enjoying life. We didn't want people waterskiing or skydiving, but just showing that your life could be better. The site uses clear CSS navigation that is search engine friendly and easily expandable. It also uses mouseovers to display specific content. Some of the interesting features of the site are the main graphic that changes on refresh and the flash elements like Side Effects Simon.

This was the first major project I worked on with the Media Design Management team at Roche. I was responsible for designing the site, but an excellent production team then built my design out. I would love to be able to take credit for the ingenious text size feature, but that was the work of our excellent programmers.